immersive tequila experiences

A collage of various framed pictures and artwork on a wall, including a window view of two people, a neon sign, a landscape, a desert scene, and a bottle of liquor, with large green potted plant leaves in the foreground.

AGAVE REFLECTION

  • Mirrors surrounded by Agave plants encourage guests to physically and metaphorically reflect inward

ESPIRITU EXPRESS TRAIN

  • Ride through the agave fields of Jalisco, Mexico taking you back to where the journey begins (Welcome Drink)

LA ROJENA

  • Discover how tequila’s 18th-century roots shaped the spirit we love today - crafted with care, culture, and centuries of tradition (1st Sip + Cocktail Bar)

Collage of images related to tequila production, featuring tequila barrels, bottles, and drinks, with decorative frames and tropical plant leaves.

  • Break the fourth wall of taste as you explore the notes, aromas, and sensations that define your personal flavor profile (2nd Sip)

PALETTE DECODER

BARREL GALLERY

  • Transforming tequila barrels into vibrant canvases, artists use their craft to highlight the deep cultural connection between art and the tequila industry

  • A recreation of the cave beneath Latin America’s oldest distillery - from bottle shop to add on barrel sips and pairing dinner - it’s a place untouched by time

LA CAVA

A collection of various framed photos and artwork arranged on a wall, with some greenery in the foreground.

CALLES DE NOCHE

  • With the night as our cover, we slip away from the family cave and onto the shadowy streets of Tequila

BOTANAS

  • Guests enjoy complimentary snacks from an authentic street stand 

  • Welcome to the home of the first master distiller and honor the souls that shaped the spirit (3rd Sip)

LAZARO’S HACIENDA

A photo of a collage with various framed pictures and artworks on a wall, with plants partially visible in front.

  • Portal back to the present day where innovation has shaped tequila's future - a vibey, reflective lounge and full circle moment reminding you that evolution is beautiful and should be celebrated (4th Sip) 

CRISTALINO CANTINA

MERCADO

  • An indoor / outdoor space filled with activations, music, art, food, and cocktails - shop, sip, and savor the moment

AGAVE AFTER DARK

  • From day to night, Tequila Town brings a variety of sounds to the stage as we “Drink to Remember”